Here's the deal: Previously, businesses who shipped freight had to physically attach paper invoices to their shipments. No more.
A direct mail piece sent to customers included the last 'paper invoice' they'd ever see. They were directed to a Go Paperless microsite, where they could take that paper invoice and make a paper airplane, boat, or truck. And the boat really floats.
The microsite is no longer live, but watch the video below to see how the site looked — and learn how to make that plane, boat, or truck.